Friday, 4 October 2013

Group Task - Similar product analysis - Kooks "Naive"

"Naive" - The Kooks  

"Lyrics"

I'm not saying its your fault
Although you could have done more
Oh you're so naive yet so
How could this been done
By such a smiling sweetheart.
Ohh and your sweet and pretty face
In such an ugly world
Something so beautiful.
Ohh that every time I look inside

I know, she knows that i'm not fond of asking
True or false, it may be... Well, she's still out to get me.
And I know, she knows that i'm not fond of asking
True or false, it may be... She's still out to get me!

I may say it was your fault
Because i know you could have done more
Oh you're so naive yet so
How could this be done
By such a smiling sweetheart.
Ohh and your sweet and pretty face
In such an ugly world
Something so beautiful.
That every time I look inside

I know, she knows that i'm not fond of asking
True or false, it may be... Well, she's still out to get me.
And I know, she knows that i'm not fond of asking
True or false, it may be... She's still out to get me!

So how could this be done
By such a smiling sweetheart
You're so naive yet so
You're such an ugly thing
For someone so beautiful
That every time you're on his side

I know, she knows that i'm not fond of asking
True or false, it may be... Well, she's still out to get me.
And I know, she knows that i'm not fond of asking
True or false, it may be... She's still out to get me!

Just don't let me down
Just don't let me down
Hold on to your kite
Just don't let me down
Just don't let me down
Hold on to your kite
Just don't let me down
Just don't let me down
Hold on to this kite
Just don't let me down

 

Kooks naive i indie genre track which is more narrative based video rather than a performance and concept based video. This is becasue throughout the video a variety of camera shots are used to help the filming imply that is informing the story, the opening of the music video begins with a calm atmosphere, when the main character appears in his room looking as if his other half has been cheating on him. the beginning  of the video also signifies that he feels insecure and upset because the hands in his pockets and he looks down onto the floor which also shows his loneliness.

the music video uses a range of mise-en-scene. the use of costume used in the video highlights to the audience that their young adults between the age of 18-21 years old. the male artist is wearing a brown leather jacket, this implies that he is a young teenager/adult who is confused and going through a touch time, due to the lack of care when it comes to appearance.

Throughout the video you follow the singer through his relationship with his girlfriend. This can help with the star persona, as it show that he is a human being, just like eveyone else. Goodwin's theory says that the video and the star should fit together, and the person is saying that he is normal so don't treat him any differently, the mood comes from him doing day to day things from your average party.




the quality of the video is set in normal lighting, the video has seen as a very sad and upsetting story for someone to be going through, to help emphasis this, there is no artificial lighting used to make it look happy yet light hasn't been taken away to make the video look miserable and Gray.

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