Digipak
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak[2] is often used generically, even when the media holder is a hub or "Soft Spot"[3] rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak)[4] is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing[5] recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
"http://en.wikipedia.org/wiki/Digipak"
Promotional Posters
I did some research into a variety of posters that have been used for either music videos and films and came across this website on how to create a great promotional poster.
"http://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/"
Clothing
A good way of promoting new artist is through the use of tee shirts and clothing, for example by getting a clothing sponsorship you can be endorsed with the power that the larger clothing companies have.
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